As artist , Bobig is known for his use of the aphorism “Less is easier” to describe his aesthetic tactic where the work is stripped down to its most fundamental features.
Bobig sought to create free works, enclosed within a structural order with minimal presence. With this new project “Less is easier”, Bobig begins with the getting rid of creating difficulty. It is regarded as a reaction against the art blockbuster as well as the discourse “bigger is always better” or “more is more”.
“Less is easier” is a blog where all the work is given away. someone who really loves an artwork will be able to have it for free.